Who we work for

We cooperate with neatly selected clients, who share our philosophy

We provide PR services for e-shops and companies, which offer solutions for e-commerce sector.


We develop and implement strategy, that creates a star from completely unknown businesses!


We suggest smart, effective services for companies, that do not have a fortune to spend.

Our services


  • Auditing the existing communication
  • Eliminating ineffective actions
  • Extracting brand’s essence
  • Reaching non-obvious needs of the target group
  • Developing internal PR procedures


  • Developing the key message of the company
  • Defining communication objectives and ways to achieve them
  • Preparing an action plan and choosing the optimal tools
  • Making up some creative ideas


  • Helping to appear in the media in a thoughtful way
  • Writing appealing press releases and product descriptions
  • Preparing expert comments on behalf of the clients
  • Arranging meetings and interviews
  • Establishing business and media partnerships


  • Writing corporate blogs
  • Writing as ghostwriters
  • Creating websites with practical guides
  • Developing content for flyers, newsletters, presentations
  • Managing social media profiles
  • Preparing texts for content marketing needs

Check out how Profeina works!

How We Work

Quality not quantity. 100% Commitment!
Pobudzamy media metodycznie do skutku

Profeina is a Communication and PR Boutique established in 2011 by Magdalena Górak. Over the last few years one-woman business has developed itself into a creative, highly trained team of communication specialists.

We offer Public Relations services for small and medium-sized enterprises, which are not widely recognized yet. We specialize in internet, innovative and e-commerce businesses. We have gained experience in conducting clever and - most of all - effective activities and campaigns.

We have launched up-and-coming brands on the market, enabling them to come into being in media and helping to start their cooperation with significant industry associations. We help our clients in building up their industry expert position.

Communication strategy is the apple of our eye. We elaborate it with our client during workshops based on our own methodology. Thanks to the comprehensive strategy built at the very beginning, we present not only coherent document, but also definite ‘roadmap’, which we consistently implement. Our methodical approach makes our results so outstanding.

We are not afraid of complicated topics!

  • Our Own Methodology

    Coherent brands' strategy matters. That's why we begin our cooperation with a workshop conducted according to our methodology.

  • Smartness & Consistency

    After developing the strategy, we efficiently implement it. We do it smartly. We communicate brands in such a way, that both clients and media are delighted.

  • Creativity

    We are open-minded and draw the inspiration from many sources. Our associations are sometimes very distant from core of the brand. Journalists truly appreciate our work.

  • Commitment

    We are just eager to work! We take initiative and truly care about our clients.


Our Team

Co kilka głów to nie jedna. Znamy się na pieniądzach, diecie i chmurach hybrydowych
Michał Rakowski
Typowy PR-owiec
Odpowiada za media relations: aranżuje wywiady, przygotowuje opracowania, artykuły i komunikaty prasowe. Tajniki public relations zgłębia zarówno w sferze praktycznej (wcześniej account i stażysta w agencjach kreatywnych i PR), ale też teoretycznej: absolwent AGH i UW. Obsługuje klientów zagranicznych (w jęz. angielskim). Pracował w „Dzienniku Polskim”.
Magdalena Górak
The Boss
The maker, who is still managing Profeina Agency. Strategist and creative person all in one. The author of strategy workshops methodology and all other procedures occurring in Profeina. Her presence happen to be a key factor during crisis situations. Without a clear need she tries not to meddle in her team’s work. She used to be “Newsweek Poland” special issues author , editor of the Internet portals and PR manager at Artegence interactive agency.
Zuzanna Szybisty
Great PR Executive
Mostly focused on lifestyle and personal finances areas. She prepares communication strategies for new clients, writes articles for them (ghost writer), draws reports, initiate editorial cooperation with media, arranges interviews. She keeps good relationships with journalists. In Profeina Agency since 2011. Before then she used to be editor in one of the biggest Polish news portal, Gazeta.pl.
Maria Wagner
Image Consultant (as you might have spotted)
PR specialist in charge of operating with clients on a daily basis in PR, Social Media and buzz marketing areas. In Profeina Agency usually focused on consumers topics, such as healthy lifestyle (which is her cup of tea.) Being a Polish Studies graduate, she is the main proofreader in the Agency.
Michal Rakowski
Typical PR guy
Responsible for media relations: he arranges interviews, writes press releases and dedicated articles. He learns Public Relations both as a practitioner (having experience as an account in PR/marketing) and as a scholar. He has degree in Sociology & PR (AGH University), has been studying in England and at University of Warsaw (currently.) He works for the clients from abroad (services in English.) He used to work as a journalist in “Dziennik Polski” (“Polish Daily”.)
Anna Małuch
High ROI Specialist
Before working for Profeina, Anna used to work as a journalist (“Press” media industry magazine e.g.) and copywriter. In Profeina she’s in charge of client’s PR and Social Media, contributing in preparing communication strategy for them, too. She also writes press-releases, dedicated articles, contacts media, arranges interviews and keeps good relationships with journalists. Enthusiast of Snapchat and new technologies.
Ludwik Krakowiak
The PR Player
Responsible for creating communication strategies and agency clients support. His tasks include writing and editing all kinds of press releases. He specializes in IT and e-commerce. A member of Profeina team since 2016. Prior to joining the firm he has worked for several years as an IT journalist and finally as the Editor in Chief of PC World magazine.
Anna Skibicka
WOW specialist
Anna is specialized in PR campaigns targeted specifically at a business audience. She developes and implements public relations strategies, conducts media relations, acts as a ghostwriter as well as arranges conferences on Clients\’ behalf. She likes to present complex and innovative ideas clearly. For several years she was involved in product development and market research for both publishing and luxury industry.

Clients About Us



kontakt@profeina.pl | +48 608 720 649
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