Who we work for

We work with ambitious brands that want to succeed in Poland and/or abroad.

We provide PR services for e-shops and companies, which offer solutions for e-commerce sector.


We develop and implement strategy, that creates a star from completely unknown businesses!


We suggest smart, effective services for companies, that do not have a fortune to spend.

Our services


  • Auditing existing communication
  • Eliminating ineffective actions
  • Extracting brand’s essence
  • Discovering non-obvious needs of the target group
  • Developing internal PR procedures


  • Developing the key message of the company
  • Defining communication objectives and ways to achieve them
  • Preparing an action plan and choosing the optimal tools
  • Forging creative ideas


  • Helping brands reach new, global markets thanks to our partners in Enterie network
  • Writing appealing press releases and product descriptions
  • Preparing expert comments on behalf of the clients
  • Arranging meetings and interviews
  • Establishing business and media partnerships


  • Writing corporate blogs
  • Writing as ghostwriters
  • Creating websites with practical guides
  • Developing content for flyers, newsletters, presentations
  • Managing social media profiles
  • Preparing texts for content marketing needs

Check out how Profeina works!

How We Work

Quality not quantity. 100% Commitment!
We deliver.

Profeina is a Communication and PR Boutique established in 2011 by Magdalena Górak. Today it’s a harmonious and experienced team of specialists.

We offer Public Relations services for small and medium enterprises, which cannot pride themselves in wide recognition yet. We are specialized in Internet, innovative and e-commerce businesses. We have gained experience in conducting clever and, most of all, effective operations and campaigns.

We have introduced up-and-coming brands to the market, enabling them to appear in the media and helping them to start cooperation with significant industry associations. We help our clients in building up their industry expert position.

We are concerned about communication strategy, which we are creating with our client during original workshops. Thanks to them, at the very beginning we not only present a coherent document, but also a definite ‘roadmap’, which we consistently implement. Our methodical approach makes the results so outstanding.

We are not afraid of complicated topics!

  • PR abroad

    We enable companies to enter new, foreign markets thanks to our partner agencies gathered under the Enterie brand.

  • Smartness & Consistency

    After developing the strategy, we efficiently implement it. We do it smartly. We communicate brands in such a way, that both clients and media are delighted.

  • Creativity

    We are open-minded and draw inspiration from many sources. Our associations are sometimes very distant from the core of the brand. Journalists truly appreciate it!

  • Commitment

    We are just eager to work! We take initiative and truly care about our clients.


Scale up your brand — go global

Our Team

We are specialists when it comes to enterprise, fintech, hybrid cloud and much more!
Magdalena Górak
The Boss
The maker, who is still managing Profeina Agency. Strategist and creative person all in one. The author of strategy workshops methodology and all other procedures occurring in Profeina. Her presence happen to be a key factor during crisis situations. Without a clear need she tries not to meddle in her team’s work. She used to be “Newsweek Poland” special issues author , editor of the Internet portals and PR manager at Artegence interactive agency.
Zuzanna Szybisty
Great PR Executive
PR strategist and Great Executive. She has worked for startups and tech companies, mostly from FinTech and ecommerce sector. She is passionate about new trends in consumer finance and economy. In Profeina Agency since 2011. Before then she used to be a news editor in Gazeta.pl.
Maria Wagner
Image Consultant (as you might have spotted)
Communication specialist, she helps clients achieving better market position, develops a communication strategy, responsible for media relations. Focused on new technologies and e-commerce brands. In Profeina agency since 2013.
Michal Rakowski
Typical PR guy
He’s introduced new brands into the market (some globally.) Michal takes care of mobile apps, startups, lifestyle and tech sector PR. Keen on relevant communication. He’s dreamt about becoming a PR pro (since he was a teenager) and is educated in that field. In Profeina since 2014. Before joining us – gained experience in journalism, NGO and marketing.
Ula Pietrzak
WOW specialist
Before working for Profeina, Ula used to be an… actress. In Profeina she’s in charge of client’s PR and Social Media, contributing in preparing communication strategy for them, too. She also writes press-releases, articles, contacts media, arranges interviews and keeps good relationships with journalists.
Marek Scibior
Information DJ
Stoically, he controls the communication chaos. He is also involved with personal branding and presentation training. Earlier, he hassupported IT companies in communications as an independent consultant, copywriter and storyteler. He has been a publishing editor of Wyborcza.pl website, ran a broadcast on technologies in Warsaw’s Radio PIN, and worked at POLITYKA weekly as the Head of Online Edition.
Paweł Chełchowski
Methodical Delivery Expert
He simply delivers. Deals with content creation, events, social media communication and media relations for Polish and English speaking clients. He has been creating content for e-commerce and OTA companies, and journalism – including Gazeta.pl, as well as cooperating with Tok FM radio and news portal, as well as Gazeta Wyborcza newspaper and other, more niche titles.
Bartosz Dąbrowski
Content Ontologist
Junior PR specialist and copywriter, but with journalistic approach. Still junior, but responsible for the hardest part: creating analytical materials. He works for our clients on their daily operations, too. The expert and researcher of George Orwell works.
Grzegorz Dziegielewski
Astonishment Distributor
He regularly manages to fire new press releases like a machine gun. As a communications consultant he creates conent and runs media relations for e-commerce and B2B clients. He is an experienced PR specialist, as well as a travel journalist for „Podróże” magazine and an editor for Podroze.pl portal, where he ran a column on new technologies.

Clients About Us



kontakt@profeina.pl | +48 608 720 649
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