Who we work for

We cooperate with carefully selected clients, who share our philosophy

We provide PR services for e-shops and companies, which offer solutions for e-commerce sector.


We develop and implement strategy, that creates a star from completely unknown businesses!


We suggest smart, effective services for companies, that do not have a fortune to spend.

Our services


  • Auditing existing communication
  • Eliminating ineffective actions
  • Extracting brand’s essence
  • Discovering non-obvious needs of the target group
  • Developing internal PR procedures


  • Developing the key message of the company
  • Defining communication objectives and ways to achieve them
  • Preparing an action plan and choosing the optimal tools
  • Forging creative ideas


  • Helping to create a meaningful media presence
  • Writing appealing press releases and product descriptions
  • Preparing expert comments on behalf of the clients
  • Arranging meetings and interviews
  • Establishing business and media partnerships


  • Writing corporate blogs
  • Writing as ghostwriters
  • Creating websites with practical guides
  • Developing content for flyers, newsletters, presentations
  • Managing social media profiles
  • Preparing texts for content marketing needs

Check out how Profeina works!

How We Work

Quality not quantity. 100% Commitment!
We deliver.

Profeina is a Communication and PR Boutique established in 2011 by Magdalena Górak. Today it’s a harmonious and experienced team of specialists.

We offer Public Relations services for small and medium enterprises, which cannot pride themselves in wide recognition yet. We are specialized in Internet, innovative and e-commerce businesses. We have gained experience in conducting clever and, most of all, effective operations and campaigns.

We have introduced up-and-coming brands to the market, enabling them to appear in the media and helping them to start cooperation with significant industry associations. We help our clients in building up their industry expert position.

We are concerned about communication strategy, which we are creating with our client during original workshops. Thanks to them, at the very beginning we not only present a coherent document, but also a definite ‘roadmap’, which we consistently implement. Our methodical approach makes the results so outstanding.

We are not afraid of complicated topics!

  • Our Own Methodology

    Coherent brands' strategy matters. That's why we begin our cooperation with a workshop conducted according to our methodology.

  • Smartness & Consistency

    After developing the strategy, we efficiently implement it. We do it smartly. We communicate brands in such a way, that both clients and media are delighted.

  • Creativity

    We are open-minded and draw inspiration from many sources. Our associations are sometimes very distant from the core of the brand. Journalists truly appreciate it!

  • Commitment

    We are just eager to work! We take initiative and truly care about our clients.


Our Team

We are specialists when it comes to enterprise, fintech, hybrid cloud and much more!
Magdalena Górak
The Boss
The maker, who is still managing Profeina Agency. Strategist and creative person all in one. The author of strategy workshops methodology and all other procedures occurring in Profeina. Her presence happen to be a key factor during crisis situations. Without a clear need she tries not to meddle in her team’s work. She used to be “Newsweek Poland” special issues author , editor of the Internet portals and PR manager at Artegence interactive agency.
Zuzanna Szybisty
Great PR Executive
PR strategist and Great Executive. She has worked for startups and tech companies, mostly from FinTech and ecommerce sector. She is passionate about new trends in consumer finance and economy. In Profeina Agency since 2011. Before then she used to be a news editor in Gazeta.pl.
Maria Wagner
Image Consultant (as you might have spotted)
Communication specialist, she helps clients achieving better market position, develops a communication strategy, responsible for media relations. Focused on new technologies and e-commerce brands. In Profeina agency since 2013.
Michal Rakowski
Typical PR guy
He’s introduced new brands into the market (some globally.) Michal takes care of mobile apps, startups, lifestyle and tech sector PR. Keen on relevant communication. He’s dreamt about becoming a PR pro (since he was a teenager) and is educated in that field. In Profeina since 2014. Before joining us – gained experience in journalism, NGO and marketing.
Ula Pietrzak
WOW specialist
Before working for Profeina, Ula used to be an… actress. In Profeina she’s in charge of client’s PR and Social Media, contributing in preparing communication strategy for them, too. She also writes press-releases, articles, contacts media, arranges interviews and keeps good relationships with journalists.
Anna Skibicka
Chaos manager
For years professionally associated with the development and commercialization of products. Experienced in comprehensive managing range of suppliers and business partners, including projects on an international scale. She created marketing strategies and optimized business processes on the basis of market analysis and recognizing innovation potential. Specialized in working with companies in the B2B and premium sector.
Andrzej Pukos
Senior Geek
Communication geek. He creates strategies and content for clients from e-commerce and marketing industry, as well as for startups. For five years he’s gaining work experience in PR, content and journalism (including international experience), influencers relations and video production. Sociologist. Participant of European Youth Media Days at the European Parliament.
Bartosz Dąbrowski
Junior Researcher
Junior PR specialist and copywriter, but with journalistic approach. Still junior, but responsible for the hardest part: creating analytical materials. He works for our clients on their daily operations, too. The expert and researcher of George Orwell works.

Clients About Us



kontakt@profeina.pl | +48 608 720 649
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