Our focus
We work with ambitious brands that want to succeed in Poland and/or abroad.
TECHNOLOGIES
We offer PR services to local and global tech companies. New technologies, IT, ecommerce, fintech are our specialties.
Startups
We skilfully introduce brands to new markets – in Poland and abroad.
GREEN TRANSFORMATION
As an environmentally sensitive company, we are keen to work for projects in the area of green transformation.
Our services
Content
- We prepare expert studies, such as industry reports
- We maintain social media channels: Facebook, Instagram, LinkedIn, Twitter, TikTok
- SEO PR: we create content that is accessible to readers and Google alorithms
- We organise webinars
- We produce podcasts
- We prepare newsletters
- We create graphics, infographics, animations, and videos
Relations
- We arrange free, paid and barter collaborations with media and influencers
- VC PR - we support companies in building value
- We offer CEO PR and personal branding for brand experts
- We arrange interviews in the media, podcasts & blogs
- Thought leadership - we arrange expert commentaries
- We analyze media discussions, monitor traditional and social media
Global reach
- We select cooperation partners abroad
- We conduct PR campaigns abroad (in over 80 countries)
- We create valuable content in local languages
- We support Polish brands in entering foreign markets
- Establishing business and media partnerships
- We support foreign brands in entering the Polish market
Consulting
- We analyze the activities of the competition
- We audit your communication against your competitors
- We identify EVPs
- We map and arrange cooperation with event organizers
- We develop the research concept and coordinate its implementation
- We conduct strategic workshops, prepare a communication strategy
- We advise on how to prevent and manage crisis situations
- We support in non-financial reporting (ESG)
Check out how Profeina works!
Our methods
Consequence. Wisdom. Flexibility. Efficiency
Profeina is a Warsaw-based PR agency founded in 2011, which today is co-created by a close-knit and experienced team of a dozen people.
We offer public relations services mainly to B2B entities in the technology, fintech, ecommerce, VC and green transformation industries.
Profeina serves clients on the Polish market and - thanks to the Enterie network - also on foreign markets in Europe, the Middle East, the USA and Africa.
The agency provides consulting and PR services to Polish and foreign companies planning to enter the Polish market or go abroad.
Specialisation
We have been working for companies in the new technology, IT, fintech, ecommerce and VC industries for more than a dozen years. We also have the experience, knowledge and enthusiasm to work in the area of sustainable development and green transformation
Quality and outcome
We know how to create compelling content and materials valued by experts, media and influencers, which translates into our results. Clients work with us for years.
People
We form a team of dedicated and experienced professionals who know your industry. They have broad horizons that allow them to see more and advise better.
Responsibilty
We are a socially responsible company - we care not only about our clients, but also about our employees, their rights and the environment.
Scale up your brand — go global
Our Team
We are familiar with finance, hybrid clouds and clean transportation zones....
Magdalena Górak
Zuzanna Szybisty
Maria Wagner
Michal Rakowski
Bartosz Dąbrowski
Grzegorz Dziegielewski
Maciej Mamet
Angelika Zarzycka
Clients About Us
Blog
Campaign for Low Emission Zones in Poland
Profeina team’s effective storytelling and strategic alliance-building was essential during our nearly two-year public relations and advocacy campaign to promote low emission zones in Poland. What actions did we take and what lessons can we learn? The topic of Low Emission Zones (named “strefy czystego transportu” – SCT) in Poland has not been immune to[…]
How did our PR agency debut in Big Politics?
We have compiled our observations and learnings from the campaign into an ebook titled “How to Build Social Campaigns.” You can download it here: Building a social campaign based on Debutants23 Building a social campaign based on Debutants ‚23. Until now, we have been inviting guests to press meetings. In the autumn of 2023, for[…]
How a PR Collaboration Alerted the UK on Polish Smog
As the Polish Smog Alert – the biggest grassroots clean air organization in Poland – gained attention as a Finalist of the Prince William EarthShot Prize Award 2023, we started thinking – how could we share their story and raise awareness of their important work with people in the UK? To achieve our goal, we[…]
Why are PR agencies reluctant to send just one press release?
“How much does it cost to send one press release?” – This is a question that most PR agencies are very familiar with. In fact, agencies could potentially make a significant profit from handling individual press release orders. So why is there such a strong demand from clients, yet a strong reluctance from agencies? Why[…]
PR for fintech. How to promote a new entity on the market [CASE STUDY OF SMEO]
PR activities, if they are carried out consistently, can greatly help in the development of the enterprise, such as a financial service company. However, two conditions have to be met: the creators of the company want to be its faces, and the product itself fulfills the promise given to customers. Both conditions are met by[…]
SEO PR: How can a PR agency support SEO activities?
Popular indicators of measuring PR agency effectiveness – reach and Advertising Value Equivalent – treat the Internet as if it was a newspaper that, if read goes to the shelf, and disappears from newsstands the next day. In fact, the publication, once it has been posted online, will be read for years. When, with the[…]
How to measure PR effectiveness?
There is no universal way to measure PR activities. Therefore, in Profeina, we have created a set of possible indicators that – depending on the scope of work entrusted to the PR agency – can be used in reporting. For is not true that PR activities cannot be measured. First, two important explanations. The following[…]