Profeina team’s effective storytelling and strategic alliance-building was essential during our nearly two-year public relations and advocacy campaign to promote low emission zones in Poland. What actions did we take and what lessons can we learn? The topic of Low Emission Zones (named “strefy czystego transportu” – SCT) in Poland has not been immune to[…]
We have compiled our observations and learnings from the campaign into an ebook titled “How to Build Social Campaigns.” You can download it here: Building a social campaign based on Debutants23 Building a social campaign based on Debutants ‚23. Until now, we have been inviting guests to press meetings. In the autumn of 2023, for[…]
As the Polish Smog Alert – the biggest grassroots clean air organization in Poland – gained attention as a Finalist of the Prince William EarthShot Prize Award 2023, we started thinking – how could we share their story and raise awareness of their important work with people in the UK? To achieve our goal, we[…]
“How much does it cost to send one press release?” – This is a question that most PR agencies are very familiar with. In fact, agencies could potentially make a significant profit from handling individual press release orders. So why is there such a strong demand from clients, yet a strong reluctance from agencies? Why[…]
PR activities, if they are carried out consistently, can greatly help in the development of the enterprise, such as a financial service company. However, two conditions have to be met: the creators of the company want to be its faces, and the product itself fulfills the promise given to customers. Both conditions are met by[…]
Popular indicators of measuring PR agency effectiveness – reach and Advertising Value Equivalent – treat the Internet as if it was a newspaper that, if read goes to the shelf, and disappears from newsstands the next day. In fact, the publication, once it has been posted online, will be read for years. When, with the[…]
There is no universal way to measure PR activities. Therefore, in Profeina, we have created a set of possible indicators that – depending on the scope of work entrusted to the PR agency – can be used in reporting. For is not true that PR activities cannot be measured. First, two important explanations. The following[…]
