SEO PR: How can a PR agency support SEO activities?

Popular indicators of measuring PR agency effectiveness – reach and Advertising Value Equivalent – treat the Internet as if it was a newspaper that, if read goes to the shelf, and disappears from newsstands the next day. In fact, the publication, once it has been posted online, will be read for years. When, with the[…]

How to measure PR effectiveness?

There is no universal way to measure PR activities. Therefore, in Profeina, we have created a set of possible indicators that – depending on the scope of work entrusted to the PR agency – can be used in reporting. For is not true that PR activities cannot be measured. First, two important explanations. The following[…]