How much would it cost to send one press release?” – this is a question that most agencies know well. PR agencies could really make a fortune only on individual orders. So why is such a strong need of clients met with such a strong reluctance of the agency? Why do agencies usually refuse? And[…]
PR activities, if they are carried out consistently, can greatly help in the development of the enterprise, such as a financial service company. However, two conditions have to be met: the creators of the company want to be its faces, and the product itself fulfills the promise given to customers. Both conditions are met by[…]
Popular indicators of measuring PR agency effectiveness – reach and Advertising Value Equivalent – treat the Internet as if it was a newspaper that, if read goes to the shelf, and disappears from newsstands the next day. In fact, the publication, once it has been posted online, will be read for years. When, with the[…]
There is no universal way to measure PR activities. Therefore, in Profeina, we have created a set of possible indicators that – depending on the scope of work entrusted to the PR agency – can be used in reporting. For is not true that PR activities cannot be measured. First, two important explanations. The following[…]
