Challenges of med-tech communication – how to deal with them? A guide to conducting PR from Profeina

Over the past year, Profeina had the opportunity to conduct activities for several clients introducing innovations in the medical industry. These activities taught us a lot about the attitudes of Poles toward entities involved in healthcare and allowed us to develop effective techniques and narratives that ensure med-techs a presence in the media. What communication […]
10 best boutique PR agencies in Europe

The British portal TechRound.co.uk has published a list of top PR agencies – but not the largest network ones, rather the smaller, local, so-called boutique agencies. Among those recognized was one Polish consulting and Public Relations firm, our very own Profeina! See the full list: Top PR Agencies in Europe. Photo by Christian Lue Belgium: […]
Narratki – a storytelling tool for brands – invite you to change!

After more than a dozen years of conducting strategic, branding, and communication workshops, we know one thing: a conversation about a brand is never just about communication. It is a conversation about identity, values, emotions, internal tensions, as well as external challenges and circumstances. From these experiences, Narratki was born – a toolkit created by […]
Organizing the final of an EU accelerator: how we deliver an international PR event

PR activities across 42 countries and over 165 publications in local, pan-European, and global media. How did we achieve such results in three and a half months while communicating the grand finale of an EU startup program?EIT Jumpstarter is a European Union-funded accelerator whose goal is to stimulate innovation and entrepreneurship in Central and Eastern […]
A new consulting brand in the fashion & retail industry: from zero to a leader

Kondo & Partners Consulting is a new consulting firm founded by Sho Kondo — an expert with 18 years of international experience in managing fashion brands (Balenciaga, Zara, LPP) — and three partners with industry experience.The ambition of the new brand was to build a strong advisory position in Poland and Central and Eastern Europe […]