So what? This is how we do PR for science
Embodied artificial intelligence and new ways to fight smog – sounds intriguing, right? But as you delve deeper, you get: attention map entropy, machine vision, and individual cryptography, or remote sensing of nitrogen oxide emissions… That’s where the uphill climb begins… Or rather, one can see a chasm between the complexity of the concepts used […]
Challenges of med-tech communication – how to deal with them? A guide to conducting PR from Profeina
Over the past year, Profeina had the opportunity to conduct activities for several clients introducing innovations in the medical industry. These activities taught us a lot about the attitudes of Poles toward entities involved in healthcare and allowed us to develop effective techniques and narratives that ensure med-techs a presence in the media. What communication […]
