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case study - media & investor relations

1.

challenge: 360° communication of a listed financial company in a crisis-prone environment and towards many diverse stakeholder groups

2.

Insight: highlighting the achievements of Poles and Polish scientists in the development of LLMs

3.

PR activities: strategic communication, investor relations, crisis communication

4.

effects: 7 years of fruitful cooperation, increase in publications from 280 (at the beginning of cooperation) to over 1.5 thousand. per year currently

How do we do PR in the financial industry, for a listed company, so that it is not boring?

If a client continues to cooperate with you despite market turmoil, such as a pandemic or war escalation, and it lasts for over 7 years - you know that "you are doing it right." This is how our cooperation with the Comperia Group works.

The Comperia Group entered the Polish market as one of the first financial comparators - a platform where everyone can compare credit, loan and insurance offers available in Poland. It has had numerous successes, since 2011 it has been listed on the main floor of the Warsaw Stock Exchange, and in 2019 it was ready to launch many new business lines in the world of fintech - and then it invested in cooperation with the PR agency Profeina.

Challenge

360-degree corporate communication with numerous, completely different target groups:
  • business stakeholders - banks, industry organizations and other fintechs
  • investors and potential investors
  • regulators - the group has the status of the so-called Small Payment Institution (MIP) and is subject to constant control by the Polish Financial Supervision Authority (KNF)
  • potential clients in the retail and e-commerce industry
  • consumers
  • employees (elements of employer branding)
We also managed to arrange podcast recordings with representatives of the Polish organization:

All this in an industry susceptible to all sorts crises and market turmoil. We have experienced at least several of them: the COVID-19 pandemic, the outbreak of the war in Ukraine and the subsequent economic crises.

Insight

In the financial industry, the problem is not the lack of topics for communication, but rather their hermetic nature. Therefore, in order to create effective narratives that meet the company's long-term goals, we must constantly listen to the needs of journalists and media recipients. Thanks to this, we can combine hard but dry data from stock exchange reports with topics that are current and socially important.

PR activities

We conduct company communication based on regulatory requirements (including stock exchange reports), each time translating the language of data and tables into the market context and current trends. We include communication in current topics - seasonal (holiday insurance, holiday expenses, financing purchases) and situational (e.g. flood damage), regularly commenting on the publication of Central Statistical Office data.

At the same time, we build the credibility of the organization through consistency personal branding of the management board and key managers – from substantive and media preparation, through arranging interviews in top business and industry media, to presence at conferences and competitions.

We are responsible for preparing industry analyzes and reports, developing our own channels (in particular LinkedIn) and supporting internal communication during key changes in the company.

Effects of Profeina

Cooperation
0 years
Press materials
0 +
Publications
0 thousand
Increase in followers on Linkedin
0 %
PR pays off in the long run. The number of publications increased from 280 in 2021 to over 1.5 thousand. in 2025. Consistent adherence to key trends allows the Group's experts to regularly arrange statements in national and business media, such as Onet.pl, WP.pl, Wyborcza.biz or "Rzeczpospolita".

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REBRANDING

How we planned and carried out the rebranding process the largest fintech brand in Central Europe?

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