After over a dozen years of conducting strategic, branding and communication workshops, we know one thing: talking about the brand is never only about communication. It is a conversation about identity, values, emotions, internal tensions and external challenges and circumstances. From these experiences, Narratki was born - a toolbox created by the Profeina team - cards and a board - which helps tell the brand's story - and plan its future.
Narratki is neither a board game nor a classic planner. Although you get as many as 88 cards*, a large board composed of three parts and a planner! In any case, there is no one right way for you to use them. Narratki it a tool for creative, in-depth strategic work, which you can use on your own terms - independently, in a team, in a workshop.
Who are Narratki for?
We created narratives with:
- creative and branding agenciesthat work on brand positioning,
- marketers and managers planning a new strategy or rebranding,
- trainers, coaches and workshop moderators who want to expand their tool portfolio,
- leaders and founderswho need an internal compass for the team in a changing environment,
- people building personal brand – consciously, authentically and in accordance with your own values.
The narratives will be particularly useful for those who are preparing for change - regardless of whether it is caused by the development of AI, a new labor market, the emergence of a global competitor, new regulations, expansion abroad, etc.
What will you gain by working with Narrants?
- You can recreate the brand's history – you will rediscover her initial motivations, goals and values.
- You will identify strengthsthat helped survive crises and build a position.
- You will diagnose the current situation of the brand: what it struggles with, what strengthens it, what weakens it.
- You will create a vision of the future – based on real possibilities, yours or your strengths, in contact with events and circumstances outside.
- You will develop specific actions – use the Action Sheet to plan your next steps.
Narratki are flexible. Thanks to them, you can conduct a workshop with your team, organize a brainstorming session with a client or self-reflect on your own brand. It is a tool that combines the depth of conversation with the pleasure of creating - intuitive, but original.
