The British portal TechRound.co.uk has published a list of top PR agencies – but not the largest network ones, rather the smaller, local, so-called boutique agencies. Among those recognized was one Polish consulting and Public Relations firm, our very own Profeina! See the full list:
Belgium: Factivity
In Belgium, the Factivity agency stands out as a leading PR agency that is perfectly adept at navigating the complex Belgian media market, which is divided into linguistic communities: Dutch, French, and German-speaking. Thanks to an in-depth knowledge of these cultural and linguistic differences, Factivity effectively manages communication in the regions of Flanders, Wallonia, and Brussels. It maintains excellent relationships with local media outlets, such as De Tijd, Het Laatste Nieuws, and L’Echo, making them an invaluable partner for technology companies looking to enter these markets.
France: OneChocolate
OneChocolate has over 20 years of experience in the French market, specializing in PR and digital marketing, with a particular emphasis on the B2B and technology sectors. They offer comprehensive services, including PR campaigns, events, and journalist meetings, aimed at increasing the visibility of technology companies. As a member of the One Percent for the Planet network, they donate 1% of their annual turnover to environmental organizations. OneChocolate’s clients include brands such as Sophos, Red Hat, and Veeam, as well as B2C clients like Realme and Duux.
Germany: Element C
Munich-based Element C offers comprehensive PR services, including startup branding, corporate-level PR strategies, and content marketing. Collaboration with companies such as PayPal, WAZE, Worldline, and Wellhub demonstrates their ability to effectively implement complex communication strategies and support the expansion of technology firms.
Italy: Doppia Elica
Doppia Elica specializes in supporting technology startups and transforming them into market leaders through proactive PR strategies. They focus on the quality of communication, which allows them to effectively convey even the most complex technological narratives. Their clients include Shazam, HiPay, and Italian Tech Week. The agency is headquartered in Milan, Italy’s key business hub.
Netherlands: PRLab
PRLab is a one-of-a-kind boutique PR agency specializing in content creation, digital PR, and social media strategies, which is key for technology companies looking to connect with their target audience. They serve brands such as Wayflyer, Meltwater, and NuPay.
Poland: Profeina
Profeina is a Warsaw-based PR agency specializing in serving B2B companies from the technology, fintech, e-commerce, VC, and ecological transformation sectors. They have worked with international brands such as Clean Air Fund, Swappie, Scaleway, and Unifiedpost, helping them enter the Polish and Central European markets.
Portugalia: Canela PR
Canela PR is a communication agency operating in Portugal and Spain, specializing in PR campaigns for brands such as Too Good to Go, Adyen, Palo Alto Networks, and the European Commission. It is a BCorp company, meaning it operates in accordance with principles oriented toward values and business ethics.
Spain: BAMBU
BAMBU is a recognized PR agency that provides services for startups, scale-ups, and technology companies such as TikTok, Waze, and Heura. The agency understands that the changing media landscape requires innovative PR strategies, which is why it connects companies with journalists, influencers, opinion leaders, YouTubers, and podcasters.
Ukraine: SLOVA Tech PR
SLOVA Tech PR has been supporting technology companies since 2014, specializing in sectors such as AI, gaming, fintech, medtech, and defense. Their clients include Fiverr, Verbit, AppsFlyer, Preply, and Deloitte Academy. The agency conducts international campaigns covering Eastern and Western Europe, as well as the USA.
United Kingdom: Vitis PR
Vitis PR offers PR campaigns tailored to the needs of technology companies at various stages of development – from startups to large enterprises. They serve sectors such as cybersecurity, smart home, SaaS, and 3D printing, collaborating with clients including Datto, Talend, Kodak Pixpro, and the largest German telecommunications operator. The company has also provided communication support to numerous Polish enterprises, including Spoko.app, SMSAPI, and SDA Polska. Read more about the British PR market.
Why is it worth choosing a boutique PR agency?
Boutique PR agencies offer flexibility and the tailoring of strategies to a company’s stage of growth. They build close relationships with clients, which translates into more effective PR campaigns. Enterie is a network of proven PR agencies created by us. It operates on six continents and in several dozen markets, including the United States.
