Case study - media & investor relations
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challenge: 360° communication of a publicly listed financial company in a crisis-prone environment and toward multiple, diverse stakeholder groups
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insight: highlighting the achievements of Poles and Polish scientists in the development of LLMs
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PR activities: strategic communication, investor relations, and crisis communication
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results: 7 years of fruitful cooperation, an increase in publications from 280 (at the beginning of the collaboration) to over 1,500 per year currently
How do we do PR in the financial industry, for a publicly listed company, so that it is not boring?
If a client continues working with you despite market turmoil such as a pandemic or the escalation of war, and this lasts over 7 years, you know you are “doing it right.” This is how our cooperation with Comperia Group has unfolded.
Comperia Group entered the Polish market as one of the first financial comparison platforms—a platform where anyone can compare available credit, loan, and insurance offers in Poland. It achieved numerous successes, has been listed on the main market of the Warsaw Stock Exchange since 2011, and in 2019 matured to launch several new business lines in the fintech space – and that was when it invested in cooperation with the PR agency Profeina.
Challenge
360-degree corporate communication with numerous, completely different target groups:
- business stakeholders – banks, industry organizations, and other fintechs
- investors and potential investors
- regulators – the group holds the status of a so-called Small Payment Institution (SPI) and is subject to ongoing supervision by the Polish Financial Supervision Authority (KNF)
- potential clients in the retail and e-commerce sector
- consumers
- employees (employer branding elements)
We also managed to arrange podcast recordings with representatives of the Polish organization:
All of this in an industry susceptible to various crises and market turbulence. We experienced at least several of these: the COVID-19 pandemic, the outbreak of the war in Ukraine, and the subsequent economic crises.
Insight
In the financial industry, the problem is not a lack of topics for communication, but rather their esoteric nature. Therefore, in order to create effective narratives that support the company’s long-term goals, we must continuously listen to the needs of journalists and media audiences. This allows us to combine hard but dry data from stock exchange reports with topics that are current and socially relevant.
PR activities
We conduct the company’s communication in accordance with regulatory requirements (including stock exchange reports), consistently translating the language of data and tables into market context and current trends. We align communication with ongoing topics—seasonal (holiday travel insurance, holiday spending, purchase financing) and situational (e.g., flood damage), while also regularly commenting on publications of Central Statistical Office (GUS) data.
At the same time, we build the organization’s credibility through consistent personal branding of the management board and key managers – from substantive and media preparation, through arranging interviews in top business and industry media, to participation in conferences and competitions.
We are responsible for preparing industry analyses and reports, developing owned channels (particularly LinkedIn), and supporting internal communication during key organizational changes within the company.
Results of Profeina’s activities
Cooperation
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Press materials
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Publications
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Increase in followers on LinkedIn
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PR pays off in the long term. The number of publications increased from 280 in 2021 to over 1,500 in 2025. Consistently aligning with key trends makes it possible to regularly arrange expert commentary from the Group in national and business media such as Onet.pl, WP.pl, Wyborcza.biz, and “Rzeczpospolita.”
