Case study - pan-European PR campaign
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challenge: reaching aspiring startup founders in almost all (!) European countries
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insight: combining a central communication strategy with local PR contacts
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PR activities: one strategy, multilingual messages, coordination of a dozen markets
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results: maximum number of program applicants, over 1,100 publications, and a reach exceeding 278 million recipients
How did we coordinate communication in 42 countries simultaneously?
EIT Jumpstarter is one of the key European pre-accelerators supported by the European Institute of Innovation and Technology. The goal of the collaboration with Profeina was to increase program recognition and reach aspiring startup founders in nearly all European countries.
Challenge: 42 countries and 1 message
EIT Jumpstarter is one of the most important pre-accelerators in Europe, supported by the European Union. The goal of the project collaboration with Profeina in 2022, 2024, and 2025 was to:
- reach a wide range of recipients from 42 countries to encourage innovators and early-stage startups to apply to the program,
- increase awareness of the program.
Insight: scale + locality
Achieving such ambitious communication plans is virtually impossible alone. The task of a PR agency is to find the right local teams that, from an Iberian, Balkan, or Southern European perspective, will advise on best practices and facilitate access to key journalists and opinion leaders. Profeina has such proven contacts and can implement them overnight thanks to the network of international, independent PR agencies initiated a decade ago.
Such a chosen tactic – enriched, for example, by global distribution tools – allows for reaching the target group
PR activities: coordination across a dozen countries
Profeina was responsible for a comprehensive communication campaign increasing the recognition of EIT Jumpstarter in Europe:
- coordination of the campaign in a dozen countries simultaneously
- preparation and distribution of several press releases in 13 languages (some within 24 hours of the event),
- cooperation with local PR partners across Europe
- PR activities before, during, and after the Final Gala (including Kraków 2022, Budapest 2024): encouraging applications, on-site media handling, global and local announcements of winners,
- use of both organic publications and newswire-type tools
Results: pan-European reach
The global, coordinated communication of the EU program translated into a maximum number of applicants and a tangible presence of EIT Jumpstarter in the European startup ecosystem.
publications (210 organic and 920 newswire-type) in Polish and international media
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people — combined reach of publications
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mln
We secured coverage in many European business media outlets (such as Yahoo Finance, Euractiv, Forbes – Spanish edition, Puls Biznesu) as well as startup-focused media (EU-Startups, MyStartup World!, MamStartup, StartupOnline).
