EIT Jumpstarter is an early-stage accelerator for European innovators. The programme is run by six Knowledge and Innovation Communities of EIT, the European Institute of Innovation and Technology, bringing together businesses, research centers, and universities as partners. The programme lasts seven months and is finalized during the EIT Jumpstarter Grand Final event where three best innovators in each category are awarded.
Activities:
- Media relations – coordination of publications before and after the event in local (Poland) and foreign (Europe) media.
- Preparation of announcements
- Establishing cooperation with press agencies abroad
- Arrangement of interviews with the organizers and participants of the event
- Coordination of paid cooperation with the media
- Arranging media partnerships (Polish and European media)
Cooperation from August to December 2022
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Testimonial:
Our cooperation was smooth; Profeina’s approach was professional, straightforward and effective. The account managers, Joanna and Michał, have an exquisite feel for interacting with customers; they always provide the necessary amount of info and several options for the next steps. The team knew exactly when and how to push me when I was due with something. They always shared their feedback but proceeded as per my decision.
With their help, we potentially reached 115 million users. The campaign focused on Poland, where our Grand Final took place in 2022, but the news was distributed in 42 countries. Coordinating this campaign was a huge task, and I could not spot any mistakes they made regarding the delivery. Profeina used Enterie, its network of partner agencies, to spread the news in other countries, ranging from the Balkans to the Baltics, from Southern Europe to CEE. Their effort resulted in 160+ mentions in print and online newspapers, including Forbes Spain, a Polish business daily, and Yahoo Finance.
Joanna and Michał will remain on my contact list for a long-long time.
David Bognar, InnoStars Communication Specialist